SWOT Analysis

Strengths – What you have

Weaknesses – What you don’t have

Opportunities – Things you can exploit

Threats – Things that hold you back


Goal: To complete at least one more personal project


Strengths – Ability to create simple designs, contacts

Weaknesses – Confident knowledge of suitable Adobe software for a professional client, time whilst working and other personal life goals

Opportunities – Contacts for potential clients

Threats – Prioritising other projects, getting distracted


Make an action plan on how you are going to achieve said goal

  • Specific actions you could take to enable goal
  • When you should do them



  • Find a client and discuss what’s wanted/required
  • Learn any specific skills needed
  • Keep in contact with client and check progress



Why Graphic Design?

For my whole life, I have been unsure on what I wanted to be when I grew up. When I was 8 I wanted to be an actress, when I was 13 I wanted to be an accountant, when I was 17 I wanted to be a photographer and when I was 19 I wanted to study astronomy. A big mix, right? At A Level I studied Photography, Performing Arts, Physics, Maths, and French. I didn’t go to uni straight away and instead dipped my hand in the world of work, doing jobs ranging from customer service to baking cakes and desserts (I was fortunately given the opportunity to really test out my creative design skills in this role) to patient administration for radiography. Again, a big mix!


I discovered things about myself when in each different job…

Customer service

  • I enjoy socialising with people
  • I enjoy a job more when there is a variety of things to do
  • I don’t like to be bogged down with mundane, repetitive tasks for very long



  • I can push myself further than I thought – 16 hour days and physically exhausting
  • I’m good at organising a small team and making sure things run smoothly
  • I won’t leave a job half finished
  • I can find creative ways to make a job easier
  • I am physically stronger than I ever thought
  • If I push my creative skills towards the right people, it will be recognised
  • I’m consistent
  • Once I set my mind to tackle something I become very focused
  • I make a mighty fine tuna mix!


Patient administration

  • If I keep a positive mental attitude I can enjoy any job
  • I have a hunger for knowledge
  • Only when I fully understand something can I do my best work
  • I find ways to make tasks quicker and easier
  • I respond positively to pressure and deadlines


My most recent job dealing with PET scans made me realise I was always going to be more than an office employee inputting meaningless (to me) data day in day out. I was constantly curious what things meant and why we did them. I kept googling terms I came across that I didn’t understand and must have driven my colleagues and managers crazy with all my questions! It was there that I shared my passions with people, baking, photography and designing. I brought in cakes regularly which was always received well. I offered my photography skills, which lead to me organising and shooting a maternity shoot which was great fun! I always expressed how I would like the opportunity to design things for others, hoping someone would give me a brief to work to when I was offered the opportunity to design a pregnancy announcement! It was then that one of my colleagues asked me why I didn’t study something related to design, perhaps Graphic Design? And it was as though a light was turned on and everything became clear! Why I hadn’t thought of this before I couldn’t answer. Graphic Design, the perfect answer to solve my crave for creativity!


Looking back at my past work before I came to uni, it was all very basic but you can clearly see a progression of creativity and ability. If I could redo them all I probably would now that I’ve learnt some important things! I just wanted to create! I guess really that’s why people go and study a subject! So here’s some of my work that I did (please bear in mind I was a lot younger and didn’t have much experience!)…


Setting SMART goals

Task: Set yourself 3 smart goals, for different stages in the future.

To make sure your goals are clear and reachable, each one should be:

  • Specific (simple, sensible, significant).
  • Measurable (meaningful, motivating).
  • Achievable (agreed, attainable).
  • Relevant (reasonable, realistic and resourced, results-based).
  • Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).


3 smart goals…

…for the end of next week:

  1. Write at least one more blog post (may not be able to post due to hand in)
  2. Hand in all uni work due in
  3. Begin designing a mood board for my next oncoming project


…for the end of the year:

  1. Reflect on the first year
  2. Reflect on and set in motion my work for my Add+vantage – Social Networking for business
  3. Complete at least one more personal project


…for the coming year:

  1. Become confident on Adobe software
  2. Keep on top of second year work and most of all… ENJOY IT!
  3. Complete at least three more personal projects


…for 10 years time:

  1. Work in the Graphic Design industry
  2. Be in contact with other Graphic Designers
  3. Have helped at least one business build their personal profile

Trip: Compton Verney – Information Design

Information design – The practice of presenting information in a way that is understood efficiently and effectively rather than just attractively or for artistic expression.

In November 2016 our tutor organised for us to visit Compton Verney, a local art Gallery housed in an 18th century mansion. Initially we were shown around the grounds and taught about the history of the building and art works. Then we were given a task in groups to cover the whole of an orange with a piece of paper, without creases or overlaps. This proved impossible and it demonstrated how, if the orange was the earth and the paper was a map, that it is difficult to get an accurate representation of the earth from a map. We discussed that although maps are recognised globally, they are highly inaccurate, for example the north pole is simply one small point on earth however on a rectangle map of the world it has been stretched out to be a continuous line which covers the same distance as the equator, but it is clear the point of the north pole does not have the same length as the equator…! To design an accurate map would be near impossible, there will always be distortion, even at a small scale!

We then went on to talk about the different type of maps you can get, topographic, plainmetric, topological, point of view map and illustrative.

Then we were given our brief – to design a map for Compton Verney, including the key features such as the grounds, the lake along with the local roads, house and galleries. It can be graphic or illustrative and must be different to previous maps they have produced. We must consider the type of visitors who would use the map and had a specific fold pattern to keep to.

I immediately knew that I wanted to approach this brief with an illustrative style. After speaking to staff about what type of visitors the gallery attracts I decided to cater for international visitors with limited English skills and also create a map that could be kid friendly. I began by researching similar maps and deciding what elements of them I liked and disliked. I then asked myself why I liked and disliked those elements, further understanding my personal design knowledge.

Using my graphics tablet, I drew sketches of the key attractions, exaggerating recognisable features so they would be familiar then digitally coloured them. This was good practice for me using my tablet as I hadn’t had chance to use it appropriately before and it was great to learn how to use it properly! I then placed these sketches onto a background showing the lake and relief of the grounds and added footsteps to show the direction to walk in.

Compton Verney Map front – Unfinished
Compton Verney Map Back – Unfinished

I got some great feedback from my classmates

Things they thought were good:

  • Not fussy
  • Drawings are detailed and clear
  • Has a friendly feel to it
  • Colours are complimentary and natural
  • Liked the idea of footsteps to show the footpaths
  • Exaggeration of features works well and adds interest

Things they thought I could improve:

  • Add shadows
  • Make images bigger
  • Car colour needs to blend in, isn’t in keeping with the rest of the colour scheme
  • Background red on front is too much and doesn’t fit in
  • Needs names (and maybe details) of attractions

I developed my design according to the feedback and finalised my map ready for hand in.

Compton Verney Map Front – Finished
Compton Verney Map – Finished

On reflection, I learnt colour schemes are important and having a contrasting colour (such as red) doesn’t always make the piece more exciting and interesting, I should take time to explore colour palettes. I enjoyed drawing the attractions and would try this technique out again when suitable. I would like to become confident with my graphics tablet and my drawings. I found it really interesting to learn about different types of information design and would enjoy looking into this further!

Alternative approach for a blog post

Task: Write to someone who inspires you, explaining what their example has meant to you, how they helped you deal with problems

Dear Grandma,

I like to hear about when you started your baking business. It’s inspiring to hear how you took a skill that you had and turned it into a locally well-known business, providing delicious desserts to so many local restaurants and cafés and most importantly supporting your family and friends. It just shows anyone can achieve anything if they work at it and are committed! I know this meant giving up time spent with your family in the evenings, it meant some days you were so exhausted yet you had such a supportive family (who learnt from the best!) to help you get through. This has shown me that to reach your goal sometimes sacrifices must be made but with the support of family and friends anything is possible!

When I first started studying Graphic Design at Coventry University I had so much self-doubt, I felt like my work standard was so much further lower than everyone else and that I could not reach all the deadlines set. Then I thought of your determination, the struggles you went through and the personal time you had to sacrifice to create such a successful business and realised I had the same blood in me and that I could reach the deadlines required if I took a leaf from your book! I wish to start my own business, similar to yourself but focusing on Graphic Design instead and I know that if you could manage it with three children and a husband to feed then I can manage it!

Even today you still inspire and encourage me to do my best, you never give up and are a determined and dedicated figure I can always look to for personal strength. Thank you for being you.

Love from,

Your eldest (and favourite 😉) granddaughter!

Having fun with Grandma! From left to right – Me, Grandma, Jonathan (brother), Rosemary (sister)